Alonso de Montfar y Bravo de Lagunas, O.P., was a Spanish Dominican friar and prelate of the Catholic Church, who ruled as the second Archbishop of Mexico from 1551 to his death in 1572. He approved and promoted the devotion to Our Lady of Guadalupe that arose during his reign.
Montfar was born in 1489 in Loja, Granada, in the region of Andalusia, just after the reconquest of the town from the Muslims. Following the chronicler Gil Gonzlez Dvila, some authors give the year 1498 as Montfars year of birth, however, Gonzlez Dvila contradicts himself, stating that Montfar was 80 years old when heerroneouslystated that the archbishop had died in 1569. Apart from this, there is another interesting note concerning Montfars date of birth when his good friend and assistant, Friar Bartolom de Ledesma, O.P., in a eulogy of the archbishop, writes that Montfar had accepted the archbishopric in 1551, though he was over sixty years old. This note, together with the other evidence, indicates that Montfar was born as early as 1489 or at least around that date.
Source: Wikipedia