Frank Winfield Woolworth
Frank Winfield Woolworth also known as Frank W. Woolworth or F.W. Woolworth was the founder of F. W. Woolworth Company and the operator of variety stores known as FiveandDimes or dimestores, which featured a lowpriced selection of merchandise. He pioneered the nowcommon practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use selfservice display cases, so customers could examine what they wanted to buy without the help of a sales clerk.
Frank Woolworth was born in Rodman, New York, to John Hubbell Woolworth and Fanny Woolworth , and had a brother, entrepreneur Charles Sumner Woolworth.
Source: Wikipedia