Gustave Le Bon
Gustave Le Bon was a French social psychologist, sociologist, anthropologist, inventor, and amateur physicist. He is best known for his 1895 work The Crowd A Study of the Popular Mind. His writings incorporate theories of national traits, racial and male superiority, herd behavior and crowd psychology.
Le Bon was born in NogentleRotrou, France , and died in MarneslaCoquette . He studied medicine and toured Europe, Asia, and North Africa during the 1860s to 1880s while writing about archaeology and anthropology, making money from the design of scientific apparatus. His first great success was the publication of Les Lois psychologiques de lvolution des peuples English edition The Psychology of Peoples. His best selling work was La psychologie des foules English edition The Crowd A Study of the Popular Mind .
Source: Wikipedia