Jack Kapp

Jack Kapp was a record company executive with Brunswick Records who founded the American Decca Records in 1934 along with British Decca founder Edward Lewis and later American Decca head Milton Rackmil. He oversaw Bing Crosbys rise to success as a recording artist in the early 1930s four decades later, Crosby still gave appreciation to Kapp for diversifying his song catalogue into various styles and genres, saying, I thought he was crazy, but I just did what he told me. Kapp could not read or sing music, but to his talent he stressed the credo, Wheres the melody

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Source: Wikipedia