Noel A. Mitchell
Noel A. Mitchell was a businessman and advertiser who built considerable wealth through the sale of Atlantic City salt water taffy, and a burgeoning real estate business in St. Petersburg, Florida, which would later fund his successful run for mayor of St. Petersburg.
Noel Mitchell, the son of Mary Jane and Edward Mitchell, was born on January 9, 1874. Coming from a humble background, Mitchell attended public school in Rhode Island and later enrolled in a course in business college. In 1892, Mitchells climb to success began with his creation of a successful business venture in the sale of salt water taffy. Advertised as a mixture of easyflowing sweetness and the salty Atlantic Ocean, Mitchell carefully crafted his brand. On every box of taffy sold, Mitchells face was featured prominently in the center to increase his notoriety . Mitchell also offered to ship his taffy nationwide for a flat fee ofcents, making it affordable to purchase and easily attainable outside the immediate area. Soon, no longer was Mitchells brand limited to Atlantic City and the surrounding area. Instead, Mitchells brand was becoming a nationally recognized product, sold in states all over the nation.
Source: Wikipedia