Alan W. Livingston
Alan Wendell Livingston was an American businessman best known for his tenures at Capitol Records, first as a writerproducer best known for creating Bozo the Clown for a series of recordalbum and illustrative readalong childrens book sets. He was credited with signing The Beatles but that was actually George Martin of EMI In fact, Livingston turned down the first few Beatles releases. Inbetween, as VicePresident in charge of Programming at NBC, in 1959 he oversaw the development and launch of the networks most successful television series, Bonanza.
Livingston was born in the Pittsburgh suburb of McDonald, Pennsylvania on October 15, 1917. He was the youngest of three children, whose mother encouraged reading books and playing musical instruments. He had an older sister, Vera, and an older brother, Jay Livingston , who wrote or cowrote many popular songs for films and television, including Buttons and Bows, Mona Lisa, Whatever Will Be, Will Be , as well as the popular Christmas song Silver Bells.
Source: Wikipedia