Always Tomorrow: The Portrait of an American Business
Always Tomorrow The Portrait of an American Business is a 1941 American promotional film dramatizing the history of the CocaCola company.
Westlake narrates how he became a CocaCola bottler and has recently opened a new bottling plant in his town. The scene shifts back several years to the planning stages of the new factory, and Larabee worries about the risk of building a new plant during the Depression. Right now isnt the time to go sinking a lot of money he begins, before a coworker interrupts him Right now isnt what were building for. Its the future. You talk just like Jim Westlake, Larabee responds, All he thinks about is tomorrow. Always tomorrow.More scenes from the history of the bottling business follow, illustrating Westlakes willingness to spend money and time on new initiatives to grow his business, and the efforts of the companys salesmen and dealers. Details such as a Depressionera bank holiday, a 20sera dance party, and an early wireless radio help to place each scene in period context as the film proceeds through its reverse chronological narrative, moving backwards through time to show different moments in the companys history. Also illustrated is the development of manufacturing and bottling standards, in which chemists and modern qualitycontrol methods are employed. A cooler to allow CocaCola to be sold icecold in the store is introduced. Sugar rationing during World War I threatens the companys future. The design of the wellknown Coke bottle shape is said to have been inspired a womans hobble skirt. ........
Source: Wikipedia
