Clarence Hailey Long

Though there were many Marlboro Man models over time, Long was the original inspiration for the Philip Morris cigarette advertising campaign, based on LIFE magazine photographs from 1949.

Long was born in Paducah, the seat of Cottle County in the southern Texas Panhandle. He worked on the 320,000acre JA Ranch southeast of Amarillo and originally established by John George Adair, a native of Ireland, and Charles Goodnight, the best known of the Texas cattlemen. During World War II, Long served in the United States Navy in the South Pacific.

Source: Wikipedia