Elvira Fern%C3%A1ndez, vendedora de tiendas

Elvira Fernndez, vendedora de tiendas is a 1942 Argentine comedy film directed by Manuel Romero. It stars Paulina Singerman, Juan Carlos Thorry, Tito Lusiardo and Sofa Bozn. The film is about the daughter of a millionaire store owner, who organizes a worker strike.

The film has been compared to other film of the period including Mujeres que trabajan 1938, La rubia del camino 1938, Isabelita 1940, sharing the common theme of a spoiled young woman who learns both the value of hard work and the capacity to care for others under the tutelage of working class characters. Central to the film is the union protest, which has been described as being quite complex, summarized in a sequence quite clearly through a series of images with passionate speakers. The speech where Elvira Fernandez anticipates selling her store involuntarily was later used in propaganda films of Peron.The El Heraldo del Cinematografista wrote that it excellently managed the strike movement ... There are effective comic passages throughout the film, while La Nacin praised the cinematography. Ral Manrupe and Mara Alejandra Portela in their book Un diccionario de films argentinos 19301995 wrote ...a social issue in the service of comedy. Another one of Romeros vehicles for Singerman, it would be interesting to rediscover how he crosses fun with reality. ........

Source: Wikipedia