Frank Luntz

Frank I. Luntz is an American political consultant, pollster, and public opinion guru best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrichs Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for proIsrael policies in the IsraeliPalestinian conflict.

Luntz was born and grew up in West Hartford, Connecticut, the son of Phyllys and Lester Luntz, who together wrote the first American forensic dentistry textbook. He graduated from Hall High School, graduated with a bachelor of arts degree in history and political science from the University of Pennsylvania, and received a doctorate in politics from Oxford University.

Source: Wikipedia