Illarikam


Illarikam Telugu is a 1959 Telugu film directed by T. Prakash Rao and starring Akkineni Nageswara Rao and Jamuna. It is a Silver Jubilee film produced by Anumolu Venkata Subba Rao of Prasad Art Pictures. The songs are very popular, particularly bhalE chancelE describes the virtures of the Telugu tradition Illarikam. It was remade into Hindi by L. V. Prasad as Sasural in 1961.

Venu Akkineni Nageswara Rao studies with the help of his maternal uncle. He falls in love with the daughter of a zamindar Gummadi Venkateswara Rao i.e. Radha Jamuna. He married to her and stays in their house as Illarkam. Sundaramma Hemalatha, wife of Zamindar does not like this and insults him indirectly. Govindayya C.S.R. Anjaneyulu creates problems between Venu and Radha. How Venu solves all the problems is the story.After releasing the dubbed version of Tamil film Uthamaputhiran in Telugu, AV Subbarao dannounced his next project Illarikam with Nageswara Rao based on the story of Vemapti Sadasivabrahmam. Jamuna was selected to pair with ANR. The pair had earlier collaborated in Nirupedalu 1954. ANR suggested to remove the song Niluvave vaalu kanuladaana as he felt the audience may not like the teasing song as by then the heroine had realised the truth but the producer and the director felt otherwise. After its release, seeing the audience response to that song, ANR conceded that he was wrong. Tatineni Ramarao started his career as an assistant director with Illarikam. ........

Source: Wikipedia


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