Jesse Beery
Professor Jesse Beery was an American horse trainer and writer. He claimed he could train any horse, horses that ran away, horses that pulled too hard, horses that were spooked too easily and horses that refused to be shoed. His bestknown work was Prof. Beerys Mail Course in Horsemanship, and sold widely through mailorder ads placed in various equine magazines. His horse training methods are claimed to have been used by horse trainers all over the world over the last hundred years.
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Source: Wikipedia