Kadhalil Sodhappuvadhu Yeppadi
Kadhalil Sodhappuvadhu Yeppadi How to Mess Up in Love is a 2012 Indian romantic comedy film based on the sametitled short film directed by debutant Balaji Mohan. It was simultaneously shot in Tamil and Telugu titled Love Failure languages. The film stars Siddharth and Amala Paul in the lead roles. It was released worldwide onFebruary 2012 to critical acclaim and was declared a hit.
Siddharth had said that he watched the tenminute Tamil short film Kadhalil Sodhappuvadhu Yeppadi by Balaji Mohan and found it interesting, developing an interest to turn it into a mainstream full length feature film. Incidentally Balaji Mohan was holding talks with Sashikanth Shivaji of YNot Studios then and was planning to approach Siddharth to play the male lead role Siddharth joined the crew and also decided to coproduce the venture with cinematographer Nirav Shah on their newly launched banner Etaki Entertainment. Owing Siddharths popularity in Telugu cinema, the film was made as a bilingual, shot simultaneously in Tamil and Telugu as was his previous venture 180. Filming took place in Hyderabad for an urban, modernistic backdrop. Siddharth later confirmed that filming of the films both versions were completed in a recorddays. Television actress Deepa Venkat dubbed for the speaking voice of Amala Paul.A first teaser trailer was uploaded by Siddharth on YouTube in December 2011. The filmmaker had started promotions in a unique way to impress the youths. Structured like a comicbook, the print ad introduced to a short conversion between the couple Siddharth and Amala Paul and their exchange of thoughts can be seen in the speech balloons. BlueSky purchased the complete overseas theatrical and DVDVCD rights of romantic comedy entertainer of Siddharths own production Love Failure. Siddharth also confirmed that the producers had broken even on the project before the theatrical release of the film, presumably by rights sale to TV channels and other means. This marketing and producing strategy was commended by many critics on producing smallbudget movies with mainstream stars setting a new trend in the Telugu film industry. ........
Source: Wikipedia
