Kony 2012

Kony 2012 is a short film produced by Invisible Children, Inc. authors of Invisible Children. It was released on March 5, 2012. The films purpose was to promote the charitys Stop Kony movement to make African cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012, when the campaign expired. The film spread virally. As of January 1, 2015update, the film has received over 100 million views and nearly 1.4 million likes on the videosharing website YouTube, and over 21.9 thousand likes on Vimeo, with other views on a central Kony 2012 website operated by Invisible Children. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity. A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the videos release. It was included among the top international events of 2012 by PBS and called the most viral video ever by TIME.

The film documents the Invisible Childrens plans and efforts to capture Joseph Kony. It describes Konys actions with his rebel militia group Lords Resistance Army LRA, including forced recruitment of child soldiers, and the regions northern Uganda, the Democratic Republic of the Congo and South Sudan in which they have been active. One of the main people featured in the film is a young Ugandan named Jacob Avaye, whose brother was killed by the LRA. In response, director and founder of Invisible Children, Jason Russell, promises Jacob that he will help stop Kony.The film advocates the restoration of social order and curtailing compelled and coerced youth military service. The video also has clips of Jason Russells young son reacting to the information about Kony. Near the end of the film, a 2011 announcement from U.S. President Barack Obama is shown authorizing the deployment of 100 Special Forces military advisers to provide information, advice, and assistance to partner nation forces of Central African countries to remove Joseph Kony from the battlefield. The video concludes by urging viewers to join its publicity campaign by putting up posters and helping out in their communities. ........

Source: Wikipedia