Li Fng was a soldier of the Chinese army in Communist legend. After his death, Lei was characterized as a selfless and modest person devoted to the Communist Party, Mao Zedong, and the people of China. In 1963, he became the subject of a nationwide posthumous propaganda campaign, Follow the examples of Comrade Lei Feng. Lei was portrayed as a model citizen, and the masses were encouraged to emulate his selflessness, modesty, and devotion to Mao. After Maos death, Lei Feng remained a cultural icon representing earnestness and service. His name entered daily speech and his imagery appeared on Tshirts and memorabilia.
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Source: Wikipedia