Ligaya Ang Itawag Mo Sa Akin They Call Me Joy is a Philippine movie starring Rosanna Roces and John Arcilla. Produced by Reyna Films and locally released by Star Cinema, it is one of the projects by Reyna Films that became a blockbuster. This marks Roces first appearances after ending her stint as a contract star for Seiko Films.
Roces oftquoted line from the film is Ligaya ang itawag mo sa akin, yan ang trabaho ko, nagbibigyligaya. Call me Joy, thats my job, giving joy. It is often used in a humorous context, where the speaker parodies the catty attitude of a prostitute advertising her ability to give pleasure.
Source: Wikipedia