Madison Avenue (film)

Madison Avenue is a 1961 CinemaScope film directed by H. Bruce Humberstone starring Dana Andrews, Jeanne Crain and Eleanor Parker. The film was completed in 1960 but was not released immediately. On April 13, 1961, Madison Avenue opened at the Rialto Cinema in Londons West End for a twoweek run. In late April, the film had a UK general release as part of a double bill with The Little Shepherd of Kingdom Come. The film was not seen in the United States until January 1962.

Out of spite, Clint hatches a scheme to turn a small business, Cloverleaf dairy, into a large and prosperous one through advertising. He approaches reporter Peggy Shannon Jeanne Crain to write articles about the dairy, then transforms girlfriend Anne Tremaine Eleanor Parker, a demure colleague, into a glamorous, dynamic promotional whiz. Clints next step is to turn Cloverleafs mildmannered owner, Harvey Ames Eddie Albert, into a colorful personality to help publicize the business.The plan comes apart, first when Peggy grows weary of being used professionally, then when Anne sees a reluctance in Clint in a personal future together and leaves him. A chastised Clint comes back to his senses and decides to pursue a missile project as an account he can bring back to J.D. ........

Source: Wikipedia