Once Upon a Wheel

Once Upon a Wheel is a 1971 ABC television documentary on the history of auto racing. It was hosted by Paul Newman and was directed and produced by David Winters.

CocaCola bottlers sponsored the show, and Mr. Newman appeared in magazine ads wearing a Coke racing jacket. Viewers could order special collectibles related to the show 8track cartridges or cassette tapes of music from the show, a cooler which held Cokes and ice, a CocaCola jacket similar to Newmans, and racing jacket style patches.The show was released theatrically in Europe, with additional footage. The Italian title was I Giganti del Brivido, and Vertigo Sobre Ruedas in Spanish. The director, David Winters has stated it was Paul Newmans impression of the finished product that encouraged the extended version. ........

Source: Wikipedia