Pepsi MAX & Jeff Gordon Present: Test Drive

Pepsi MAX amp Jeff Gordon Present Test Drive is a 2013 short film produced by Gifted Youth, a division of Funny or Die. The film was directed by Peter Atencio and stars NASCAR driver Jeff Gordon. The film served as part of a viral marketing advertising campaign to promote Pepsi Max. The film was released through Pepsis YouTube channel on March 12, 2013. It quickly became a viral video, and has earned more than 42 million views on YouTube as of June 2014. The film was shortened into a television advertisement which aired in North America during the 2013 NASCAR Sprint Cup Series season.

The film was shot over two days at Troutman Motors, a car dealership in Concord, North Carolina, during the NASCAR offseason heading into 2013.Gordon wore a glasses cam while filming to capture everything he could see for the viewers entertainment. In addition, a Pepsi Max can was used as a can cam to provide incar shots during the test drive, while also promoting the product itself. ........

Source: Wikipedia