Potiche is a 2010 FrenchBelgian comedy film directed by Franois Ozon, based on the play of the same name by Pierre Barillet and JeanPierre Grdy. It stars Catherine Deneuve, Grard Depardieu, Fabrice Luchini, Karin Viard, Judith Godrche and Jrmie Renier. Set in 1977, the film tells the story of a submissive wife who gets to run her husbands umbrella factory, after the employees rebel against their tyrannical manager. In French, a potiche is a decorative vase, but by extension means window dressing or, roughly, trophy wife. The film competed at the 67th Venice International Film Festival and received two Magritte Award nominations, winning Best Supporting Actor for Jrmie Renier.
The project was led by Mandarin Cinma, with coproduction support from Production Services Belgium. Principal photography took place in Belgium fromOctober 2009 and lasted eight weeks. The film was deliberately given a theatrical look in order to create distance and give the audience a constant awareness of watching a work of fiction. An important influence for the visual style was the cinema of Jacques Demy. The soundtrack includes Michle Torr with Emmnemoi danser ce soir, Il tait une fois with Viens faire un tour sous la pluie and Jean Ferrats Cest beau la vie.The film premiered onSeptember 2010 in competition at the 67th Venice International Film Festival. It was released in France and Belgium onNovember. Launched in 440 prints through Mars Distribution, Potiche had 875,000 admissions during its first week in French theatres. At its peak the film was playing in 542 venues. When the theatrical run ended, the total number of tickets sold in France had reached 2,318,221. As ofJune 2011, Box Office Mojo reported that the worldwide theatrical revenues of the film corresponded to 23,157,170 US dollars. ........
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