Second Effort

Second Effort is a 1968 sales training film starring Vince Lombardi, the Hall of Fame head coach of the Green Bay Packers. The film also featured veteran character actor Ron Masak and other members of the Green Bay Packers organization, including offensive lineman Jerry Kramer. It has been cited as a classic and as the bestselling training film of all time. The film is still in use in leadership and management courses.

The film was designed to train and motivate salesmen. The industry that Ron, the salesman in the film, represents is intentionally left vague, so as to broaden the appeal of the film. It has been used by companies in many industries to train their sales force, but has also been used in other settings as a motivational film.The film became something of signature film in sales training and corporate motivation, so much so that in 1969, one salesman complained of having been shown the film by his boss twelve times in one year. One reviewer in the Chicago Tribune thought that Lombardis performance rated an Oscar for his role in the film. The film itself has been the subject of an episode of the NFL Films Presents television show, host Steve Sabol interviewed Ron Masak on the making of the film and on his memories of working with Vince Lombardi. ........

Source: Wikipedia