The Horse in the Gray Flannel Suit is a 1968 light comedy family film directed by Norman Tokar, with a screenplay by Louis Pelletier, based on the 1955 book, The Year of the Horse by Eric Hatch. The film stars Dean Jones, Diane Baker, Ellen Janov, Kurt Russell and Lurene Tuttle in the principal roles. The films title is a riff on the titular horses dapple gray color and the title of the 1955 Sloan Wilson novel about the American search for purpose in a world dominated by business, The Man in the Gray Flannel Suit.
Madison Avenue advertising executive Fred Bolton, a Lakeville, Connecticut widower living beyond his means, is beset by two major problems. First, his boss at Tomes Advertising Agency has instructed him to come up with an original campaign inhours to promote star client Allied Drug amp Foods overthecounter indigestion medication, Aspercel. Allieds Chairman of the Board, Tom Dugan, wants a jetset appeal campaign that will give sour stomachs class and dignity.The second problem is Helen, Freds teenage daughter. She loves horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to have her own horse, which her riding instructor Suzie Clemens feels will give the girl muchneeded confidence, both as a young girl and as an equestrian. However, its a dream that Fred, Helen, and even Helens Aunt Martha, know they cant actually afford. In addition to the fact that Fred is allergic to horses. ........
Source: Wikipedia